YETI Coolers

I was lucky enough to freelance for YETI Coolers for about two years. My initial project was to take the voice developed by the brand wizards at McGarrah Jessee and rewrite large chunks of the site, including product, category and program pages. The new copy had to be descriptive, infused with the YETI brand and SEO friendly (without looking SEO friendly). From there, I worked on additional web and print projects.